Online healthcare conversations have changed drastically over the past few years. A big reason for this change is the growing amount of healthcare content available at our fingertips. Patients already research health issues online, and evolving social media platforms have made it increasingly easy to type in symptoms and retrieve clinical feedback. While this is often a difficult tool to harness—making diagnosticians of potentially unqualified patrons—the value of social media is its ability to directly connect healthcare providers (HCPs) with inquiring patients.Read more >
Used appropriately, social media is a valuable platform for reaching patients and demonstrating your professional knowledge.
If you have ever worked for a pharmaceutical company, you’ve likely heard the ubiquitous term “KOL” several dozen times. But do you know what—or rather who—a KOL actually is? Read more >
Strong KOL partnerships are key to product success and depend on a mutually beneficial plan of engagement.
An online advisory board is a platform for engaging with your customers; it allows you to share the direction of your company with key decision makers, important customers, and key opinion leaders (KOLs). Read more >
The right online advisory board acts as a strategic partner that understands the complexities of your therapeutic area and offers full support services.
One of the most important steps to ensuring market access for your product is early stakeholder management. Market access is the ultimate goal, but success often requires support from stakeholders. Read more >
Early and continuous engagement with stakeholders provides valuable insight for achieving a successful product launch and market access
Are you gearing up for the next oncology conference? Promoting your services and products can be a competitive sport in the field of oncology. Read more >
Using a message-specific approach to marketing that speaks to stakeholder needs can enhance the presence of your healthcare organization above the competition.
Digital technology has changed the healthcare marketing landscape within the last several years, and continues to evolve thanks to new social media platforms, new devices, and other relevant tech trends. Read more >
Implementing the latest omnichannel marketing trends can put your healthcare organization above the competition.
In my previous blog (you can read it here) I introduced you to basic search strategies to streamline your literature search on one of the most popular biomedical databases, PubMed. Sometimes, however, it can be useful to go beyond these simple methods of searching. Therefore, in today’s blog, I want to dig a bit deeper. Let’s look at some of the more advanced search features that PubMed has to offer. Read more >
Advanced PubMed Search Features to Further Boost Your Search Efficiency
Cancer is an insidious, complex disease that has historically been treated with a “one size fits all” method, which only takes into account main pathologic characteristics and has as a basis cytotoxic therapy. More recently, however, the advancement of modern sequencing techniques has helped shed light on the existence of epigenetic, genomic, and transcriptomic heterogeneity within individual types of tumors. Highlighting the heterogeneity of cancer has consequently led to improved survival for some cancer types, because of enhanced response rates to novel targeted therapies belonging to the new field of immuno-oncology. Read more >
Defining the main immunologic cell players in immuno-oncology and ways of harnessing them for the benefit of the patient
As part of the scientific content team at TRM Oncology, my daily project portfolio is extremely diverse, but boils down to one thing: Effectively communicating the clinical relevance of our clients’ products. Such communication requires well-researched content that is of high quality, accurate, and up to date with the newest medical developments. Read more >
Basic Tips and Tricks to Increase Your Scientific Literature Search Efficiency
It is not always easy to determine what the best channel for your meeting is. Nowadays many different formats are possible, ranging from live meetings to completely virtual collaboration platforms. How do you determine what the best approach is? Here are 4 best practices and considerations on how to run great virtual meetings so that you can make the right choice for your event too. Read more >