For pharma reps, there is a historic battle to gain access to targeted physicians. And with a growing number of patient appointments packed into each day, reps can expect even stiffer waiting room competition and tighter restrictions on physician access.Read more >
Permission-based marketing and other strategic ways to access targeted physicians
We are in a digital age where communications pack the most punch when they leverage current multimedia platforms. Not only should the content of these communications be media-rich, but they should also be broadcast across multiple channels. Read more >
Media-rich communications can help establish you as an innovative, forward-thinking company
“Key opinion leader” (KOL) is a term most often used to refer to a medical partner, expert, or external advisor whose voice is highly respected within their specific therapeutic field. KOLs have become vital to the drug development process, and many pharmaceutical companies are seeking deeper collaborations with KOLs.Read more >
A quantifiable approach to evaluating the level of expertise and collaboration strength of thought leaders and experts.
Recent oncology conferences ASCO 2017 and EHA 2017 both offered special opportunities to attend satellite programs. These support the general congress objectives and invite communication, collaboration, and the chance to network with an international audience.Read more >
Up-to-date, media-rich content can be explored and exchanged with an international network, providing attendees a more dynamic experience afforded by satellite programs.
Finding a key scientific leader who provides relevant input on the challenges your company faces can be a daunting task. With today’s capabilities to capture technology-driven data, the process of mapping the so-called “key opinion leaders” (or KOL mapping) has become an important tool to identify appropriate thought leaders.Read more >
Mapping as a quantitative approach to identifying forward-thinking leadership on all levels.
This blog will identify some of the innovative as well as conventional ways you can better engage with conference attendees—including key opinion leaders (KOLs)—by delivering dynamic content during live events. Read more >
New approaches in delivering dynamic content to meeting attendees can form stronger KOL partnerships
Along with numerous networking opportunities, the takeaways regarding industry trends, innovations, discoveries, and advancements are the major benefits of attending an oncology conference. But often, due to the grandiosity of such events, it's difficult to walk away feeling like you’ve experienced everything you had planned. Read more >
Make the most of your next oncology conference with a conference coverage report to have access to the main event content, presentation summaries, and expert commentary.
Online healthcare conversations have changed drastically over the past few years. A big reason for this change is the growing amount of healthcare content available at our fingertips. Patients already research health issues online, and evolving social media platforms have made it increasingly easy to type in symptoms and retrieve clinical feedback. Read more >
Used appropriately, social media is a valuable platform for reaching patients and demonstrating your professional knowledge.
If you have ever worked for a pharmaceutical company, you’ve likely heard the ubiquitous term “KOL” several dozen times. But do you know what—or rather who—a KOL actually is? Read more >
Strong KOL partnerships are key to product success and depend on a mutually beneficial plan of engagement.
An online advisory board is a platform for engaging with your customers; it allows you to share the direction of your company with key decision makers, important customers, and key opinion leaders (KOLs). Read more >