A medical communications agency, by the numbers
We have some of the brightest minds in oncology and hematology medical communications. Our global resources, strategic programs, and longstanding relationships with key scientific leaders provide our life science partners with future-focused, evidence-based solutions – all designed to improve clinical decision making and enhance patient outcomes. View our Facts & Figures Infographic.
The power of evidence-based, omnichannel innovation
Helping our partners successfully navigate the complex oncology and hematology marketplace is a critical part of what we do best. That’s why we created D3 – our unique, 3-phase approach provides competitive solutions to your most difficult challenges, every time.
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Up-to-date stories, articles, and insights from the TRM Oncology team
The idea of product positioning started more than 30 years ago. The thought behind it was to analyze the market of a particular drug therapy, and determine the product benefits and key sustainable differentiators, resulting in a product positioning.
Many coming changes to the health landscape will disrupt conventional approaches to marketing and affect the future of health care. Who decides the value of certain pharma products? What does an aging population or sedentary lifestyle mean for healthcare costs in 2020? How will the trend of self-medicating patients influence the pharma industry?
This post discusses 7 projected trends that will reshape how pharma companies market and sell their products and services. These trends focus on shifts in socioeconomic factors that will have significant impact on the entire pharmaceutical industry. While traditional pharma marketing practices have relied on more aggressive tactics, these trends predict a diversification in the […]
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