healthcare landscape

What Will the Healthcare Landscape Look Like in the Year 2020?

Many coming changes to the health landscape will disrupt conventional approaches to marketing and affect the future of health care. Who decides the value of certain pharma products? What does an aging population or sedentary lifestyle mean for healthcare costs in 2020? How will the trend of self-medicating patients influence the pharma industry?

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Recruit KOLs online TRM Oncology

How to Recruit KOLs Through Online Channels

With the shifting digital landscape, pharma companies are now using strategies to engage key opinion leaders (KOLs) using online techniques. So why don’t we recruit KOLs through online channels as well? This post will discuss the struggles of approaching emerging KOLs and ways to identify and engage KOLs online. One of the best practices is […]

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